Our Story: The Heart and Soul of Vera Pretty
Welcome to Vera Power,
Vera Power is more than just a brand; it is a powerful reminder of the strength that lies within you.
Derived from the Latin word "Vera," meaning trust, integrity, and authenticity, Vera Power embodies the timeless values of being true to oneself and unwavering in your pursuit of strength.
At Vera Power, we believe in awakening your inner energy — we know how to awaken you Vera Power.
Our crystals for good energy are designed not only to elevate your style but to empower you, helping you find your full potential with each piece.
With Vera Power, trust in your own strength and let your true power shine.
A Journey of Artistic Inspiration

Vera’s journey took her across the globe to The Ohio State University, where she pursued a Bachelor’s degree in Fashion and Retail Studies. During her time in college, she landed an internship at **Harper's Bazaar**, a pivotal experience that allowed her to immerse herself in the world of fashion journalism and marketing. This experience not only honed her skills but also deepened her understanding of the fashion landscape.
Crafting a Path in E-Commerce
After graduation, Vera returned to China, where she joined leading platforms for global fashion retailer companies. These experiences equipped her with invaluable insights into the world of cross-border e-commerce and digital marketing. However, it was during this time that Vera faced one of life’s greatest challenges — a betrayal from a close friend. This moment of heartbreak pushed her into a period of introspection and self-discovery.
A Turning Point: The Power of Affirmation Jewelry

Inspired by the energy of affirmation jewelry, Vera decided to take a leap of faith. She left the corporate world to pursue her lifelong dream of creating her own brand — **Vera Pretty**. This passion project was born out of a desire to empower others, offering pieces that accompany you through every significant moment in life.
The Vision Behind Vera Power

Join Us on This Journey
As we continue to grow, our commitment remains the same: to create jewelry that inspires and uplifts. We invite you to explore our collections, each infused with the spirit of resilience and love. From delicate **affirmation bracelets** to striking **statement necklaces**, there is something for everyone, crafted with intention and care.We understand that life can be challenging, but with the right energy, you can overcome anything. Let Vera Pretty be part of your story, helping you navigate life’s ups and downs with grace and strength.
Thank you for joining us on this beautiful journey. Together, let's celebrate every moment, every triumph, and every challenge — because you are truly extraordinary.

For more inspiration and to discover our collections, visit us at vpgirl.com and follow us on our social media channels. We can't wait to share this journey with you!